The Kerala Press Academy Institute of Communication-Post Graduate Diploma in Journalism and Communication The Kerala Press Academy, the first institution of its kind to be set up in India, has undertaken comprehensive programme for organising courses and training programmes in Communication and Journalism on a regular basis. An Institute of Communication was started in 1986 at the Academy complex in Kakkanad, a suburb of Kochi, with the necessary infrastructure for imparting training in all aspects of Mass Communication, Journalism, Public Relations and Advertising. The Academy also offers crash refresher courses to Journalists and Advertising and Public Relations professionals. A well-equipped library with elaborate reference materials on Journalism, Public Relations, Communication and Advertising etc is an outstanding feature of this institution. In the modern mechanised media scenario, training in Computer and Internet Application is essential. For this we provide an IT Lab with sufficient number of computers, Internet connectivity and News Agency Terminal. With the help of professional agencies Academy provides training in Audio -Visual media. The Institution provides hostel facility for boys. POST GRADUATE DIPLOMA IN JOURNALISM AND COMMUNICATION Mass Communication plays a significant role in making people aware of what is happening in society, and the profession of Journalism offers the best chance for an aspiring journalist to contribute his commitment and social responsibility to the society. In order to achieve this goal every media person has to go through theoretical and practical training in Journalism. The Post Graduate Diploma Course in Journalism and Communication offered by the Kerala Press Academy is a fine launching pad for all aspiring Journalists. All the topics of Journalism and Communication, right from the basics to the specialisations are handled by the best available faculty in the state. The Institute of Communication holds an excellent back record of having more than 70% of its alumini working as professional Journalists and media persons in India and abroad. The curriculum is aimed to provide maximum professional experience to the students. It also exposes them to the contemporary media world in order to familiarise them with the latest trends and state – of – the – art technology. P.G.DIPLOMA COURSE IN JOURNALISM & COMMUNICATION COURSE PARTICULARS Course Duration : Eleven months Minimum Qualification : Bachelor degree in any Discipline Selection Process : On the basis of aptitude test followed by interview. Maximum no of students : 35 of which 4 seats are reserved for SC students and 1 seat for ST. Examination : Students would have to appear for a written examination at the conclusion of the course in all subjects other than DTP. 1. A student is deemed to have passed the examination, if he/she gets a minimum of 40% in each part, and secure an aggregate of 40% at the final exam. 2. Successful candidates in the examina- tion will be classified as follows. I – Class: Those who obtain 60% or above of the aggregate marks. II – Class: Those who obtain 50% and above but less than 60%. III – Class: Those who obtain 40% and above but less than 50%. 3. As there will be no supplementary exa- mination all failed candidates or those desiring improvement can appear for the exam only in the succeeding year after paying the requisite exam fee or within 3 years of the completion of the course. On no account students can appear after 3 years. Evaluation of DTP : Evaluation would be on the basis of continuous internal assessment. There would be a minimum of 5 internal tests held periodically on dates as decided by the faculty. All candidates must appear for these tests without fail. The total marks for DTP is 100. Attendance 1. Classes would be held 5 days a week. 2. 70% attendance is obligatory. Candi- dates who fail to appear for examination for shortage of attendance due to illness or other reasons will be considered for continuance of study in the next year by the Director on his discretion. They would however have to pay the course fees in full or in part as suggested by the Director. KERALA PRESS ACADEMY-INSTITUTE OF COMMUNICATION POST GRADUATE DIPLOMA IN JOURNALISM AND COMMUNICATION SCHEME FOR THE COURSE MODULE – I Marks Paper 1 Effective Writing (English, Malayalam and Translation) 150 Paper 2 Journalism (Reporting) 100 Paper 3 Journalism (Editing) 100 MODULE – 2 Paper 4 Business Journalism and Introduction to Information technology 100 Paper 5 Sports Journalism and Current Affairs 100 MODULE – 3 Paper 6 Broadcast Journalism and Media Management 100 Paper 7 Desktop / Web publishing and Production techniques 100 MODULE – 4 Paper 8 History of Journalism and Media Laws 100 Paper 9 Communication and mass media 100 Paper 10 Public Relations and Advertising 100 MODULD – 5 Internal Assessments Project works and field assignment 200 Term Examination 100 Viva Voce 30 Class assignments Performance in communication in club and Lab Newspapers 120 ———– Total… 1500 ====== K E R A L A P R E S S A C A D E M Y INSTITUTE OF COMMUNICATION Post Graduate Diploma in Journalism and Communication SYLLABUS Part A Paper 1. Effective Writing (English,Malayalam,Translation) I English Mechanics of sentence construction – NP + VP + NP order – Components of NP and VP – Recognition of Parts of Speech – Unworkability of old definitions and concepts of parts of speech. Tenses : Different manifestations of verb patterns – Auxiliary verbs and their importance in various types of sentences – Transformational aspects -Questions, Negatives, Active, Passive etc. Idioms and Phrases : Use of prepositions – Phrasal verbs – Use of idiomatic language. Vocabulary : Expansion of vocabulary – Right word wrong word – avoidance of cliche, jargon etc. Style in writing : Comparison of styles – words and phrases and constructions peculiar to journalistic writing – Verbosity and hackneyed use of language etc. Writing paragraphs and essays : Organisation of matter and language – subjective and objective approach to writing. II. Malayalam Fundamentals of Grammar & Syntax 1. Principles of case relations in sentence structure. 2. Derivatives – Verbal, nominal and adjectival 3. Sentence patterns and the general principles of proportion to be observed. 4. Transformational grammar. Surface structure, Deep structure phrases, Immediate Constituents. Arrangements of immediate constituents for avoiding ambiguity in meaning. Vocabulary 1. Importance of using the apt word. 2. The correct spelling 3. Malapropism, pairs of words similar in spelling and dissimilar in meaning. 4. Semantics and idioms. Examples of wrong usages, good writing and bad writing. III. Translation Principles of Translation Developing the skills for translation News translation Translation from English to Malayalam and vice versa. Paper 2 Journalism-1 (Reporting) What is news? Events, process, opinions, value concepts structure of a news report- The intro, the body – News sources- Techniques of news writing. Reporting crime, accidents, courts, deaths, tensions, speeches, public meetings, : 2 : Press Conferences, Interview, Public affairs, Development, Legislature, Elections, Social and Religious events, Agitations, Agriculture, Industry, Commerce, Film, Weather, Sports, Science, Culture, Human interest stories, Handling Handouts and publicity material, indepth,, interpretative and investigative Reporting,News analysis, preparation of news letters and features, service journalism, photo journalism, Ethics, Reporter’s qualifications and organisation of reporting staff. Reporting for News Agency, News Agency priorities and proceedings, classification of news service. News reporting for TV and Radio Paper 3. Journalism – 2 (Editing) General principles of Editing News room organisation and operation Qualities and functions of a sub-editor,Chief sub-editor, News Editor. Sources of copy Selection of news Handling different types of copy Condensation and re-writing news stories, composite news stories. Headline writing caption writing Page lay-out and design Make up of front page and inside pages, special pages and picture pages. Application of photo journalism Introduction to graphic arts. Editorials Letters to the Editor Editing special columns like Book Review,Film Review and Market review Newspaper library and reference section. Planning news coverage. News Editing in electronic media. Magazine Editing Part B Paper 4. Journalism-3(Business Journalism & Information Technology) 1. Business Journalism Why Business news? The market (stock exchange, commodities, precious metals and other exchanges) The corporate sector (Companies Act, Major business houses and major business bodies, shareholder’s rights and the concept of good corporate governance) The industrial scene (Public, private and joint sectors) The agricultural scene(Irrigation and dams, green revolution, rural technology etc.) The agricultural scene (Irrigation and dams, green revolution, rural technology etc) The service sector (Software & IT and others) Finance and banking (RBI, nationalised and Cooperative Banks, Multinational Companies, (MNC), Cash Reserve Ratio(CRR) and Special Liquidity Ratio (SLR), Budgetary Policies, financial instruments and role of financial institutions) International trade relations (WTO,GATT,Patents, intellectual property rights). Reporting and interpreting budget recommendations, Journalism in the era of globalisation, Investment scenario, Business organisations, Co-operative movement. : 3 : 2. Introduction to Information Technology COMPUTERS History of Computers · The origin of the concept, pioneers in computing · Early computing machines · The first computer · Evolution of computers (Different generations of computers) The Modern Computer · How it work · Basic information about common programming languages · An overview of common application software · Meaning of terms commonly used Next generation computers · What the future holds Internet The history and evolution of the Net · How the idea mooted · The early forms of networked computers. · The growth of the network. · The origin of the terms like Internet, World Wide Web etc. · Meaning and definitions of terms (Like Hypertext, HTML,SHTML etc.) Today’s World Wide Web · The present Net-use scenario in India. · The Internet Service Providers · Digital Data Transmission facilities. How to use the Net as an effective communication tool. Be familiar with · Browser software. · Search Engines · Portals-Horizontal and Vertical. · Portals offering free Web based e-mail facility Learn to · Connect the computer to the net. · Send and receive e-mails. · Chat. · Create your own web pages with the aid of freely available net-based facilities · Change/customise the settings of the browser software · Protect the machine from viruses and worms. · Search the net for specific information. · Distinguish between authentic and scrap information that are available in the Net. · Work effectively with the Net using shortcuts. The ‘Commercial’ Net Basics of e-commerce · The concept · The requirements · The possibilities : 4 : E-Governance OFC revolution, High speed connectivity IT and economic development PAPER 5 : JOURNALISM – 4 ( SPORTS JOURNALISM AND CURRENT AFFAIRS I. SPORTS JOURNALISM 1. History of sports and sports journalism. 2. General introduction to Sports journalism and Sports journalists. 3. Reporting Sports: i) ATHLETICS: Case study: a) State School meet, b) Asian Games / Olympics. ii) CRICKET: Match report from the stadium, from TV telecast. Case Study: a) Ranji match / Test match, b) Limited Over International, World Cup. iii) FOOTBALL: Match report from the venue, Match report from TV telecast . Case Study: a) India’s National league/Santosh Trophy, b) World Cup iv) Hockey, Volleyball, Basketball, Shuttle Badminton, Tennis and other events. v) Reporting Training camps, behind the scene activities, press conferences, ghost writing, analyses and follow up. 4. Mega events: Planning, preparation and on the spot experience. 5. Sports Desk activities and co-ordination. II. CURRENT AFFAIRS Basic General knowledge, Contemporary Social, Political and Economic issue (State, National and International), people, places and events in headlines, issues related to media and communication. PART C PAPER 6 – BROADCAST JOURNALISM & MEDIA MANAGEMENT 1. BROADCAST JOURNALISM News in TV and Radio, preparation of news bulletins for the audio visual media, Running commentaries and live telecast, Interviews, News based audio visual programmes, application of multimedia concepts in news production, News documentaries, Editing (on-line and off-line), Presentation of news. 2. MEDIA MANAGEMENT management of newspaper establishment (Organisation and personnel) Co-ordination of various departments (production and service) Types of newspaper ownership and newspaper economics. Management of audio-visual news media . Economics of audio-visual news media,. PAPER 7 – DESK TOP / WEB PUBLISHING AND PRODUCTION TECHN IQUES 1. DESK TOP / WEB PUBLISHING Fundamentals of computer operation. Introduction to Malayalam software key board lay out. Different types of word processing and page making software. Photo scanners and photo editing software. Practical exercises and preparation of lab journal : 5 : Web as a publishing tool. Basics of web page creating, editing and uploading. Making the page attractive and reader-friendly. 2. PRODUCTION TECHNIQUES. Pre Production systems, Pictorial reproduction, Image setters, Printing process, Printing presses Printing by off set process. PART – D PAPER 8 – HISTORY OF JOURNALISM AND MEDIA LAWS 1. HISTORY OF JOURNALISM World Journalism Origin and growth of Indian Journalism: Under the rule of East India Company, Pre 1857 and post 1857 period, freedom struggle, Post Independent period. New trends in journalism Detailed history of Malayalam Journalism Press Councils and Press Commissions in India. Professional Associations. Origin and rapid growth of audio-visual media. 2. MEDIA LAWS Salient features of Indian Constitution Freedom of the Press. Fundamental Rights History of Press Legislation. Provisions in the Indian Penal Code affecting the Press, (relating to libel, defamation, sedition, class hatred, public mischief, obscenity etc) General laws affecting the Press like Official Secrets Act, contempt of Court Act, Copyright Act, Children Act, Young Person (Harmful Publication Act), Drugs and Magic Remedies Act etc. Special laws like Production of Publication of Parliamentary Proceedings Act and Article 361/A of the Constitution. Press and Registration of Books Act. Working Journalists and other Newspaper Employees Service Conditions Act. Press Council Act. Contempt of Parliament and Legislatures Accreditation. Special responsibility of Journalists. PAPER – 9 C0MMUNICATION AND MASS MEDIA Definition, scope and functions of communication, models for communication. History and evolution of communication. Communication and society in developed countries and developing countries. : 6 : Traditional and conventional media Electronic revolution in communication Visual communication. Evolution of global village concept Comparative study of various media Psychology and effects of mass communication. Role of mass media in national development. Attributes of various media. Mass media and mass culture Radio in our society History and development of cinema History and development of TV. Trends in world communication. Images and paradigms, and its changes. PAPER 10 – PUBLIC RELATIONS & ADVERTISING 1. PUBLIC RELATIONS Scope and history of Public Relations – Definition. Method of Public Relations and ethics of Public Relations. Public Relations in Private and Public sectors Public Relations in Government. How to use media for effective public relations. Selelction of media, special campaigns, house journals. The concept of corporate citizenship. 2. ADVERTISING History and growth of advertising The Compoosition of advertisement – headlines, visual copy, layout, typography, designing. Principles of copy writing, visualisation, Advertisement campaigns. Evaluation of advertising impact Market research and sales promotion Code of ethics in advertising Public awareness advertising Advertising Agencies – functions and history of growth. FACULTY The Institute is headed by one Director, assisted by an Asst. Director and a Lecturer . Classes in specialised fields are handled by guest faculty, who are veterans in the field of Journalism, Communication, Public Relations and Advertising. Director : Shri.N.N.Sathyavrathan Asst. Director : Shri.M.Ramachandran Lecturer : Smt. Hemalatha.K.Menon GUEST FACULTY Shri.V.P.Ramachandran : Former Editor, Mathrubhumi Shri.Thomas Jacob : Associate Editor, Malayala Manorama Shri.T.Venugopalan : Former Deputy Editor, Mathrubhumi Shri.P.Rajan : Former Asst. Editor, Mathrubhumi Shri.M.K.Das : Former Kerala Editor New Indian Express. Dr.M.Leelavathy : Literary Critic and Writer Prof: K.A.Titus : Former Principal Shri.K.G.Parameswaran Nair : Former spl. Correspondent, Kerala Kaumudi Shri.O.P.Joseph : Former General Manager, Public Relations Dept. FACT. Shri.R.Hali : Director, Agriculture Dept. (Retd) Ms. Leela Menon : Former Spl. Correspondent, New Indian Express. Shri.K.M.Roy : General Editor, Mangalam Dr.Sebastian Paul : Associate Editor, Deshabhimani Shri.M.D.Varghese : Asst. Editor, Malayala Manorama Shri.K.C.Narayanan : Editor – in – Charge, Bhashaposhini Shri.Jose Nidhiri : Production Executive, Malayala Manorama Dr.K.Vasudevan : Professor, CUSAT Shri.Ravi Kuttikkad : Asst. Editor, Deshabhimani Shri.Jose Panachippuram : Chief News Editor, Malayala Manorama Shri.B.C.Jojo : Online Editor, Kerala Kaumudi Shri. Jeccobi : Dy. Editor, Gulf Today Shri.Babu Mather : Former News Editor, Gulf Times Shri.P.Sujathan : Special Correspondent,Kerala Kaumudi Shri.Feroz Babu : Former Chief Photographer, Manorama Shri.R.S.Babu : Spl.Correspondent, Deshabhimani Ms.Usha Manohar : Manager, PTI Shri.H.V.D. Prasad : Former Regional Manager, New Indian Express Shri.K.G.Jyothirghosh : News Editor, Mathrubhumi Shri.P.R.Parameswaran : Chief Sub Editor, Mathrubhumi Shri.Bobby Thomas : Chief Sub Editor, Malayala Manorama Shri. Baiju Chandran : Asst. Station Director, Doordarshan Shri.Neelan : Chief News Editor, Asianet Shri.N.P.Chekkutty : Director, Kairali News Channel Shri. Babu Joseph : Consultant Editor, Jeevan.T.V Shri.Damodar Prasad : Course Director, C-Dit, Trivandrum Shri.C.Gouridasan Nair : Spl. Correspondent, The Hindu Shri.D.Parameswaran Potti : Programme Executive, AIR, Kochi Shri.D.Pradeep Kumar : Programme Executive, AIR, Devikulam Shri.C.V.Vasudeva Bhattathiri : Asst. Editor, Malayala Manorama Shri.R.Gopikrishnan : Deputy Editor, Mangalam Ms.K.A.Beena : Information Officer, PIB Dr.Anilkumar Vadavathoor : PRO, Cochin University Shri.M.Abdul Hameed : Retd. IPS Officer Shri.K.P.M Basheer : Principal Correspondent, The Hindu Shri.S.Harikrishnan : Senior Sub Editor, Malayala Manorama Shri.Antony John : Chief Sub Editor, Malayala Manorama Ms. Renu Ramanath : Reporter, The Hindu Shri.T.C.Mathew : Deputy Editor, Deepika Shri.C.Radhakrishnan : Former Chief Editor, Madhyamam DTP & COMPUTER DEPARTMENT Shri. Raju George Michael : Software Consultant & Trainer GENERAL INSTRUCTIONS The candidates should apply in the prescribed form available at the Press Academy office on all working days for Rs.200/- . The application should be forwarded to the Secretary, Kerala Press Academy, Kakkanad, Kochi-30. Candidates belonging to SC/ST need pay Rs.100 only for the form. The fee for the course is fixed at the rates shown below The fee is payable in advance. Tuition fee : Rs.17350.00 Visual Media Training : Rs. 1500.00 Admission Fee : Rs. 100.00 Library Fee : Rs. 250.00 Library Deposit (Refundable at the end of the course) : Rs. 500.00 Examination Fee : Rs. 300.00 —————– Total : Rs.20000.00 ======= Candidates belonging to the SC/ST need pay the library deposit only. The fee once paid will not be refunded. However, if a student who stands admitted to the course, but did not attend any of the classes, requests permission in writing to discontinue his/her study within one month from the date of leaving, his/her tuition fee will be refunded. All students have to strictly observe the conduct rules which are in force in the Institute. Expenses relating to stationery, photo films, tapes, teaching aids, travelling, lodging and boarding incurred during practical work, study tours etc., have to be borne by the students. Failed candidates have to pay examination fee prescribed by the Institute, for writing examinations a second time. NOTE: Copies (attested by a Gazetted Officer) of Mark Lists of all parts of the Degree Examination, Degree Certificate and the relevant page of the SSLC Book showing date of birth shall be attached with the application.